Qwikster? - You've got to be kidding!

September 18, 2011  •  Leave a Comment

Netflix has just released a "statement" about further dividing/separating their mail DVD business from the online streaming.
Having used both DVDs+Streaming for many years, I was one of the ones that was OK with the 50% price increase they recently implemented (considering the price of postage and amount of use one can access) - although they did have a massive amount of negative feedback and mass exit from their membership/user base.
This "announcement" is simply a thinly veiled attempt at justifying the price increase, and a horribly poor attempt to edify the alienated or disenfranchised who are still complaining - or have left.  The problem is - spilt milk.  The hopelessly lost won't be coming back.  This is foolish corporate backpedalling and trying to create a revisionist history with the way it "could have been" - a more politically correct scheme to jack prices on everyone!
In the same grand broad brush stroke, they are trashing a solid brand name by watering it down into two entities.  They will only make life much worse for their DVDs+Streaming customers if they try to further separate the two via two different websites, two different accounts/logins, and two different queues.  
I'm amazed at the stupidity.  This "Reed Hastings, Co-Founder and CEO" has absolutely no common sense, but certainly earns himself 7 figures plus because he is “the boss” and the boss is always right?  This is just about as intelligent as HP buying Palm for $1.2 Billion dollars, then shutting it down a year later.
What this statement really ends up saying is - Netflix is in deep trouble.  The letter mentions AOL dialup and Borders.  Can Netflix be far behind now?  
We’ll have to sit back now and watch to see if Netflix/Whatever implodes.

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